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Sunday, March 20, 2016

Kay Russell's Blog


ARE YOU DREAMING BIG ENOUGH?
ARE YOUR GOALS ADEQUATE?
HOW DO YOU GET FROM POINT A TO POINT B?

Why should you care who represents you in the sale or purchase of one of the biggest investments in your life? Well, at least it's the biggest investment most people make. You should care who helps you, who gives you guidance, who is willing to share their time and experience to help you achieve your goals in home ownership. There are ten bazillion real estate agents around the globe. OK so I'm not really sure how many a bazillion is however my guess is it's a bunch. 

How do you find the one that is a good fit for you? Now that's a question worth pondering.

Real estate is a big deal. So is the person you choose as your conduit in helping you achieve your goals. They are a big deal from the perspective of being that person with whom you feel comfortable. It needs to be someone you trust, or at least you feel you can develop trust in the relationship. Once you cross that bridge into the land of mutual trust, it is essential that person have experience to help you negotiate the tricky waters of selling and acquiring real estate. These days it's different than in years past. Today it is essential to work with an experienced agent who has the ability to help smooth the way through from beginning to end. 

If you are selling property, the process begins way before the listing starts. At least if you are smart and have accepted the benefit of expert guidance you will soon see that the moment of selling your property begins way before anyone else on the planet knows this big thing is about to happen.
Done properly, to position you in the best possible place for success, the first contact with your agent needs to happen before you even clean out the first closet. Seriously. I find sellers all the time who spend too many days and dollars doing things around the property "getting it ready" when with expert guidance they could have accomplished the process in a much more gentle fashion. Any of my clients will tell you there are times I've come in for the advance meeting and said they really need to do very little to be ready. In those cases it's more about making sure their understanding of the market and on dollars is correctly focused. 

There are plenty of other times where I'll come in and gently advise that the first thing we need to do is get the guys from Junk Remedy or College Hunks Hauling Junk over to reclaim the place that once was great. Hey, no judging, we all collect lots of "treasures" however when it's time to sell, time to move, it's time to de-clutter. If you've had "it", whatever "it" is, and have not used it nor looked at it for over 2 years then I might question how essential it is and do you really need to move it....just a thought.

Well, I'm running out of time this morning to write any more as I'm out the door in a flash meeting with past clients whom I've helped in 13 transactions over time. I'm serious - I get to work with the most awesome people anywhere. Total truth!

Have a great day, whatever you are doing, and please check in later. I'll be spouting off about some other subject, or may actually continue on this one if the mood strikes me. And remember
What You Focus On Expands!
What does that mean? More on this subject later. It's an important one!
Kay Russell,  Realtor
Keller Williams Realty
Austin, Texas and Chicago, Illinois


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